Crocs launched its new $120 cowboy boots on Monday. The American brand, which reinvented the modern-day clog, released a limited edition pair of $120 cowboy boots online this week. AdvertisementAdvertisement"Our goal is not to make the haters love the brand," Crocs CEO Andrew Rees told Insider back in 2019 at the height of the "ugly fashion" movement. "It's to exploit that extrinsic tension because it creates opportunity, it creates PR, it creates media, it creates interest. AdvertisementAdvertisement"STOP SENDING ME THE CROCS COWBOY BOOTS !

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Persons: Crocs, —, Andrew Rees, Z, Heidi Cooley, Cooley, crocs couldn't Organizations: Service, KFC, The New York Times, SPURS